Moveover.com with the rise in proposed new domain suffixes for 2013.
New domain suffixes will hit the largest release ever this year. Hundreds of websites with new domains will be out as early as this summer. The last expansion was more than 10 years ago, which can allot for the hundreds of dot whatever on the way. The complete list of companies and proposed new domain suffixes will be revealed on June 13, 2013.
The Internet Corporation for Assigned Names and Numbers (ICANN) is responsible for receiving all applications for new domains and issuing them as such. The new domain suffixes will range from brand names to general words and even cities will be used for generic top-level domains (gTLDs). Google applied for 101 new domains and is attempting to acquire a .lol domain. Applying does come with a lofty fee of $185,000, so it is very important for the applicants to know exactly what they want. Domain names are cheap; it’s the suffix that truly burns the wallet. However, this is mere pocket change to a billion dollar company.
Looking at this from a marketing point of view, this is a great opportunity for a business to grab a unique domain that will bring great placement to their website. One of the best things a business can do to stand out online is to have a distinguished domain name that stands out and is easy to remember. For example, trueITpros was able to capture the perfect domain that completely covers our services in atlantaitconsulting.com. It follows a great SEO tactic, covering a strong keyword such as Atlanta IT consulting in the URL. This will give the new website good rankability and linkability. Think about it – there has to be a tactical reason why companies like Google, Amazon, Apple and are always listed at the very top of web searches.
For some companies getting new domain suffixes is a way to grab up the best names or cool names before someone else does. Although dot com’s sell better than other domains, having your company name as a domain suffix could possibly allow for more sales. For example, www.nike.shoe might effectively work on the consumer’s better than www.nike.com. ICANN is looking at 1,930 applicants with multiple domains requested for each applicant. ICANN has quite the process in reviewing the applications for new domains. Currently only 514 have passed approval. ICANN is also responsible for setting up the protections for trademarked names. Why should ICANN change the Internet by allowing hundreds of new domains this year? Simply put…they can.