Google AdWords changes should be on your radar if you are using their services.
The recent Google AdWords changes can help you further increase your site traffic, improve sales and drive your company’s success to the next level. It can be difficult to keep up with the continuously changing features of AdWords but trueITpros (with the help of a Google blog and a Help Center article), are here to break things down and explain how this update has made AdWords more user friendly and easier to manage.
The foundation of Google AdWords is simple. You choose keywords directed to your target market and represent the services you want to advertise. It is based on pay per click, meaning you only pay for the service when a user clicks on your ad. Some of the most recent changes include labels, upgraded URLs, call-only ads, ads in mobile apps and custom affinities on the GDN (Google Display Network). The overall goal of these updates mainly geared towards narrowing your ads focus and reaching the people you actually want to reach. It also allows your ads to reach more people in a variety of ways. The changes to the labels feature helps you organize your ads according to your personal preference at the click of your mouse. Changes to the URLs feature have also made things easier for you. You can make changes and upgrades without resetting historical statistics.
This update also helps you keep up with the increasing number of people using their mobile devices for an increasing number of things. You can have your ad shown in a mobile app, and even control what kind of app and user you want to target. Another way to target users more specifically is through demographic targeting, and now through the ability to reach users based on their parental status.
Of course, these are not the only Google AdWords changes that have come about due to the latest update. This program has been revamped to make reach users in a more efficient and specific way. It also has made editing and changing parts of your ads easier than ever. Google AdWords is something we are very familiar with at trueITpros. If you could use some guidance, give us a call today at 678-534-8776.