Google Search Results Get Enhancement!
Every digital marketer knows that Google is the end-all-be-all of the Internet. When Google makes changes, everyone has to change accordingly. Search engines use Google as the blueprint for SERP (search engine results page). The way we look at Google search results is going to change. Well…here we go again.
With the evolution of mobile technology, the Internet is changing too. Now don’t panic; these changes won’t happen overnight. We saw some small changes in 2013 and will continue to see changes over the next few years or so. Search engines have to stay relevant, so when technology changes, they have to follow suit. That’s not all. As a company that offers search engine optimization (SEO) and search engine marketing (SEM), trueITpros has to change as well. How we maintain our clients online is important, and staying abreast of all the Internet changes is vital.
So SERP is getting a face lift. The background color for ads will change in order to distinguish them from organic Google search results. As it stands, all search results rather look the same; however, with the color change paid ads will become more visible. Bet our clients will be happy to hear this.
Have you noticed that nifty graph that displays data to the right of your Google search results? The knowledge graph is your friend. It is there to answer additional questions beyond your initial query. It is also an agent of convenience so you can access answers quicker. If you start clicking within the knowledge graph, you tend to click more on related results and hangout on Google. Mission accomplished. You can look forward to the knowledge graph becoming bigger and badder.
Google’s changes to the algorithms has put a pressure on SEO professionals to write more quality content and gain more quality links to stay relevant. The idea is to give you “expert” answers to your search queries. The fight to be at the top of the first page is on. Web content managers are forced to reevaluate language and link build strategies so their sites don’t lose ranking.
Mobile SERP will change. As we incorporate more mobile sites, there will have to be changes simply because websites don’t translate the same on smartphones from desktops and tablets. Google has started testing these waters with the Hummingbird algorithm. Designed for long-tailed search queries, this algorithm will help in make displayed results and spoken queries better.
Are you excited about what’s to come? Leave us a comment.